Everyone uses Social Media to grab your attention and promote their business. A website attracts views, but post on Social Media and the potential is endless once it’s re-tweeted, shared or liked. You may have wondered what social media management platform might be best for you. Two of the most popular options are TweetDeck and HootSuite.
But which one is best? I’ve used both, and they both offer a variety of different options. Here’s a quick comparison of the two platforms.
Both TweetDeck and HootSuite have similar layouts overall with different details. They use dashboards with separate vertical columns for you to organise your streams. You can add as many columns as you want to either platform and scroll from side to side to view all of them.
TweetDeck has a pop-up box that appears in the top right corner of your screen every time an update is posted. The button to post triggers a righthand column to appear on the right along with all the social profiles connected so you can post to multiple profiles. It has a very simple and clean look.
HootSuite has an extensive menu to the left side when you roll your mouse over the icons. That’s where you can adjust your settings, get your analytics and more. Unlike TweetDeck, HootSuite does not offer a pop-up box in the corner of your screen for live updates.
It’s also worth mentioning that TweetDeck has desktop applications for both OS X and Windows. Whereas HootSuite only works from inside your Internet browser. Both services offer mobile apps for iOS and Android devices as well as Chrome browser extensions.
Social Profile Integration
There’s a big difference between what TweetDeck and HootSuite can handle in terms of social profile integration. TweetDeck is quite limited, but HootSuite offers a lot more options.
Unfortunately TweetDeck will connect to an unlimited number of Twitter profiles. It did include other social networks, but those were removed after Twitter acquired it and updated it. If you also want to update Google+, Tumblr, Foursquare, WordPress or anything else, you won’t be able to do it with TweetDeck.
For updating accounts other than Facebook and Twitter, HootSuite is a better option. HootSuite can be integrated with Facebook profiles/pages/groups, Twitter, Google+ pages, LinkedIn profiles/groups/companies, YouTube, WordPress and Instagram accounts. And as if that wasn’t enough, HootSuite also has an extensive App Directory you can use to connect to eve more profiles like Tumblr, Flickr and so many more. A free account with HootSuite will allow hree social profiles, plus basic analytics reporting and message scheduling.
You need to upgrade to a Pro account if you need to manage more than three profiles and want access to more advanced features.
Social Management Features
Although updating your social profiles from one convenient place is handy, it’s nice to get access to some extra stuff to make updating easier and understanding your social presence better. Here are some additional features TweetDeck and HootSuite offer.
If you press the little gear icon in the power right corner of your dashboard and click “Settings,” you’ll see all the extra things you can do with TweetDeck. It’s definitely quite limited.
You can change your theme, manage your column layout, turn off real-time streaming, choose your link shortener, and set up your mute feature to help clean up your stream from unwanted topics. That’s about all you can do with TweetDeck.
HootSuite is the clear winner here when it comes to extra features. All you have to do is explore the menu of the left side to figure that all out. You can get a full analytical report of your social interaction, create and manage assignments with other part of your team, participate in conversations with team members directly through HootSuite and so much more. When you upgrade to a Pro or Business account, you get access to all sorts of other amazing tools and features.
TweetDeck or HootSuite: Which One?
If you’re a Twitter or looking for a free option to help make updating and interacting easier, TweetDeck is a great option. However, if you have more profiles to work with across several platforms or need a social management service to use for business purposes, you may be better off with HootSuite.
Neither one works better than the other, but HootSuite certainly offers more than TweetDeck.
If you need help with your Social Media posts let me know and we can work on them together.